That’s the idea of the new METAXA TV ad which has hit the TV screens in Czech Republic and Slovakia since mid September.

In each METAXA bottle there are more than 2000 hours of sunshine, so when you open it, the Sun comes out shining bright and the whole city comes to life. That’s exactly what happens thanks to the 360° national promotion “Invite the Sun in” which involves the trendiest bars of both countries and includes web campaign and in-store promotion.

With METAXA, the Sun never goes down and the party never ends.

Watch it on Youtube